PR+Team

PUBLIC RELATIONS TEAM - Manages Media/Press relations, press conferences, media questions, addressing press needs. ESSENTIALS FOR PUBLIC RELATIONS TEAM include... Main Page
 * 1) Secret: One great way to communicate with the media is to make your press release an IM message. The reason is that an IM message will translate to a readable email for offline reporters. Ideallly, you want the press to get your message early, interview you or your expert, and publish advanced publicity for your event. It's one of the best forms of advertising.
 * 2) Plan a media relations strategy over the weeks preceding the event.For example, two weeks out, distribute a first press release to introduce the issue, cause, or charity for the event. Then about 4 days prior, issue a second press release which emphasizes the performers/talent in the event. NOTE: It takes 1 to 4 days for most SL reporters to read a press release.
 * 3) Have one or more people who are designated interviewees. Ideally, they are subject experts in the issue, cause, or charity. The press release should clearly identify the interviewees and include direct contact information.
 * 4) Create a media list of RL and SL news media. Identify the media organization, then review their group lists to find reporters, managers, and owners. Also seek out Internet Email addresses of reporters. Many media firms use company naming conventions in SL. For example, do a people search for REUTERS, and you will turn up a long list of employees and reporters.
 * 5) To distribute a press release, use the in-world search and your media list to display reporters' SL profiles. Then drop your press release on their profile. Drop it twice if you are not sure it took.
 * 6) During the event, have the entire PR team seek out reporters in the audience, and offer assistance via IMs.

**Any estimates on PR deliverables? I think ANY1 said something about needing them by May 19th or 20th** ?