Marketing+and+PR+Committee

Members:
 * Rik Riel
 * Bluewave Ogee/Leslie Jarmonmailto:LJarmon@mail.utexas.edu
 * Coughran Mayo/Dick Dillon mailto:coughran.mayo@yahoo.com
 * Glitteractica Cookie

Your Ideas here!

6/29: Creating new page for OpeningEvent and committee planning, with some crossover to this group. 4/27/08: Creating new page for Monthly Open House Event with crossover to this group

Elevator Pitch is here

4/5/08 Coughran announces:

I updated the elevator pitch (see link above) to acknowledge our growth into two sims. Reminder to all tenants and volunteers, the EP is a general template for giving outsiders a brief description of NPC in SL. it can certainly be paraphrased but we recommend using it as is, as much as possible, to insure that you can communicate the essential concepts in a clear and concise manner.

6/15 Coughran comments:

I will only add one thing to your excellent mission statement as follows:

The mission of the Nonprofit Commons is to create a community of practice for nonprofits to explore and learn about the world of Second Life, //and to investigate the many ways in which nonprofits might utiize this unique environment//. Through this community, we provide free office space, hold meetings, create a cooporative learning environment and foster outreach, education, fundraising, all in a virtual space.

However, I will note that the original concept that opened this discussion was the development of an "elevator talk" which is different than a mission statement. If you all would look at http://en.wikipedia.org/wiki/Elevator_speech and perhaps use some of the concepts available here to work out the elevator pitch for Nonprofit Commons.

Could everyone who is interested in participating in this specific process provide your feedback in the next 15 days? (end of June) Thanks. I will start a new page called Elevator Pitch, if someone who knows more about wikispace management than I do could either move that page so it is a subset of this Marketing/PR Committe Page or listed under the PROJECTS heading on the left menu, I would appreciate it.

6/8 Glitteractica comments: I think we are on to something here, but I do think that it is critical to mention that what makes us (NPC group) different is that we are offering free space. We focus on lowering the barrier of access to SL and we also focus on creating the community of NPOs, not just having NPOs live separately and exist separately inworld. So, can someone else take a pass on what we have been compiling and also add those few key points (community/collaboration/lower barrier of access). Also, I don''t think it needs to be one sentence. Mission statements can be 3 sentences (I often see this in the sector).

The mission of the Nonprofit Commons is to create a community of practice for nonprofits to explore and learn about the world of Second Life. Through this community, we provide free office space, hold meetings, create a cooporative learning environment and foster outreach, education, fundraising, all in a virtual space. (your thoughts?)

6/7/07 Rik comments: I agree with Beth/Annie regarding needing the mission to be more up front and compelling. Here's my suggestion:


 * //We believe that Second Life is a wonderful place not just to entertain, but also to educate, inspire and assist our fellow avatars (and the humans behind them). The Non-profit Commons brings together a community of groups working toward a diverse set of goals, but united in the belief that we can make the world -- both virtual and real -- a better place to live.//

6/5/07 - Leslie/Bluewave says: Great impromptu meeting last night, guys, thank you. Elevator language (adapted from the BPSL page): "The Non-Profit Commons is a group of nonprofits, official and informal, who see great potential in collaborating in [|Second Life] including new local and global ways of connecting, virtual meetings, outreach, education, fundraising, all in virtual space, on a global level. Join us."

Original Message

Sent: Thursday, May 17, 2007 11:43 PM To: NPC Second Life Subject: Metaverse Messenger Non Profit Commons Ad Sponsorship

Hey Guys, RL work has made it real difficult to participate in Friday meetings lately. I would like to make a contribution to our group by sponsoring a full page ad in the Metaverse Messenger SL Newpaper for a month (4 issues). Goal would be to let the residents of SL know which non profits are currently active here at NPC, while also letting folks know that space is still available for other non profits. It would also be nice to give Anshe Chung Studios some props for donating space and organizing the group. Just come up with the ads and send me the invoice.

05/20/07 Coughran adds: along those lines......I noticed in this weeks issue of Metaverse Messenger that there is a small box at the bottom left on the front page about non-profits - making that space available for announcements and promotion of NFPs I think. Want me to contact them on behalf of this committee?

06/04/07 Notes from a brief meeting with myself (Coughran) Rik, and Bluewave tonight a. we want to take Dave up on his offer to buy an add in the Metaverse Messenger, and will help develop the ad. b. Coughran will contact the staff at MM about their box ads and see if we can get coverage for any or all of the NPC groups c. The three of us, along with Glitter we hope, will develop the elevator talk for the group d. We want to collect contacts at all of the SL publications, so that we have at least one "friend" at each pub.

06/05/07: Spoke to Katt Kongo, editor of the Metaverse Messenger, about item b. She said, essentially, that she will publish anything that we provide her about non-profits in SL. So, Dave you may want to buy the ad elsewhere! or we can reward her for her willingness with an ad purchase.